During the COVID-19 pandemic, hand sanitizer products became a household necessity. Formulated by a team of medical professionals, KaLaya sanitizers not only work as an antiseptic product, but they also hydrate the skin with hyaluronic acid. As the demand for hand sanitizer increased, KaLaya sought out influencer collaborations in order to stand out.

Action

KaLaya worked with 22 Node creators who captured aesthetic content of their products and promoted it to their Instagram followers. Our creators generated over 20 original photos which resulted in 105k views and 12k likes & comments. The campaign spread awareness of the skincare benefits that come from using KaLaya as opposed to your typical hand sanitizer.

Learn more about how Node has helped businesses use influencer marketing during COVID-19 here.