“Zero dB is powered by a science-backed combination of plant-based extracts, working together to help quiet mental noise”
Sector: CPG & Beverages
Duration: 4 Weeks
Impact of the Campaign
- 16kComments & Likes
- 30Posts Shared
Zero dB is a cannabis-free, cannabinoid beverage that helps to reduce mental noise and manage anxiety. As a startup, their first objective was to create awareness through product seeding and engage social media influencers that were excited to create content around a CBD-related product.
Zero dB knows the value that superior imagery has on social media and has it as a top priority. Although they only offer two product lines, each month they engage 5-15 new influencers as part of their growing brand ambassador network on Node.
They incorporate videos, photos, and testimonials from influencers, which are then boosted as sponsored posts on Facebook and Instagram. This drives traffic to their site which they then convert through their e-commerce store and e-mail list.