“Connecting your workplace with the city's best restaurants”
Impact of the Campaign
- 6K+Comments & likes
- 23Posts Shared
Hungerhub is a technology startup that provides offices and their employees with personalized catering from local restaurants. For their Node campaign, they were seeking high-quality lifestyle and testimonial content from influencers to leverage for paid social ads.
Each month Hungerhub activated 4-6 different food and beverage influencers that created videos and posts featuring the Hungerhub app. The influencer content reached over 100,000 eyeballs organically and generated 5-10 new videos each month.
The Hungerhub team also used the content as an advertising asset, and a/b tested the influencer content across Instagram and Facebook ads.