Away Kitchen & Cafe

Impact

  • BRAND:: Away Kitchen
  • INFLUENCER VISITS:: 12
  • PERIOD:: 10 Days
  • PHOTOS POSTED:: 18
  • TOTAL LIKES:: 3,500+
  • TOTAL COMMENTS:: 350+
  • TOTAL REACH:: 40,000+
  • TOTAL IMPRESSIONS:: 90,000+

Story

Away Kitchen & Café is a new restaurant in Downtown Toronto, created by the team from Awai Restaurant.  They offer a unique vegan menu that offers all things fresh and healthy in a relaxed atmosphere. Their plant-based menu was a perfect fit for Node’s community of vegan and vegetarian influencers and foodies.

Marketing Goal

The immediate goal was to create awareness for their recent opening on Queen Street West. In addition, they offer a unique selection of vegan pizzas that are among the best vegan eats in the city.

Action

Away Kitchen + Café used Node to create a five-day social campaign that invited 12 influencers to promote their plant-based pizzas. Their vegan pizzas were a hit, and they achieved over 4000 interaction in less than 2 weeks. Over 20 different photos and Instagram stories were shared by influencers and their guests tagging @awaykitchencafe.