Campaign Length: 7 Days
Away Kitchen & Café is a new restaurant in Downtown Toronto, created by the team from Awai Restaurant. They offer a unique vegan menu that offers all things fresh and healthy in a relaxed atmosphere. Their plant-based menu was a perfect fit for Node’s community of vegan and vegetarian foodies.
The immediate goal was to create awareness for their recent opening on Queen Street West. In addition, they aimed to promote their unique selection of vegan pizzas that are amongst the best in the city.
Away Kitchen + Café used Node App to create a five-day social campaign that invited 12 influencers to promote their plant-based pizzas. Their vegan pizzas were a hit and they achieved over 4000 interactions in less than 2 weeks. Over 20 different photos and Instagram stories were shared by vegetarian influencers and their guests tagging @awaykitchencafe.