Campaign Length: 3 weeks
Centerpoint is one of the largest malls in Toronto with over 600,000 square feet of retail space. Since opening in 1966, the mall has expanded with over 140 retail stores including Uniqlo, No Frills, Hudson’s Bay, EB Games and Canadian Tire.
The mall’s marketing team was seeking a streamlined method to attract influencers that would create new Instagram posts and stories during the holiday season.
For their Node campaign, 10 influencers were invited to receive a $50 gift card to spend at stores in the mall. Additionally, they were asked to share 1 photo and 2 stories on their Instagram page, promoting the mall and tagging the stores they visited.