Flourish Pancakes

Flourish Pancakes is a Canadian CPG brand that offers a nutritious alternative to traditional pancake mixes. Their products can be purchased from their online store, and major retailers such as Whole Foods, Longo’s and Nature’s Emporium. 

Action

As a highly active and growing brand on social media, Flourish Pancakes sought to develop more relationships with health/lifestyle content creators in Canada. Over 25 content creators received packages of their buttermilk protein pancake mix. Creators were asked to show off their homemade Flourish Pancakes with their favourite toppings. As a result, they generated over 60 posts featuring their products, with 130k views and 20k interactions in under 4 weeks. 

Product seeding, the process of sending free products to influencers in exchange for the influencer posting about the product, is becoming an increasingly popular strategy. Learn more about how it works here.