Freshouse

Impact

  • INFLUENCERS: 66
  • POSTS: 53
  • STORIES: 83
  • VIEWS: 100K+
  • COMMENTS + LIKES: 15.5K+

Story

Campaign Length: 6 weeks

Freshouse is a cold-pressed juice company known for its juice-cleanses and healthy vegan bowls. They operate a bustling retail store in Vaughan in addition to an online business that ships fresh juice across Canada.

Marketing Goal

  • Seeking a new way to drive local awareness for their retail store
  • Develop a low-cost program to work with local health and fitness influencers
  • Obtain new staged photos of cold-press juices
  • Drive new customers and traffic to the Freshouse online store

Action

  • Freshouse provided three different flavors of cold-pressed juices for influencers to take home
  • 39 Toronto based-influencers and their friends visited Freshouse over a span of 45 days
  • Influencers were asked to capture well-lit photos and describe their favorite juice flavors in an Instagram story
  • Over 50 different posts were shared featuring Freshouse’s cold press juices and nut milk