Freshouse

Impact

  • Influencer Visits: 66
  • Period: 45 Days
  • Total Comments: 1080+
  • Total Likes: 12,200+
  • Total Reach: 100,000+
  • Total Impressions: 150,000+
  • Photos Posted: 66

Story

Freshouse is a cold pressed juice company known for their juice-cleanses and healthy vegan bowls. They operate a bustling retail store in Vaughan, in addition to an online business that ships fresh juice across Canada. Freshouse is rapidly-growing brand, and their products have been spotted in the hands of athletes and celebrities such as Jake Paul, Snookie and Kardinal Offishal.

Marketing Goal

  • Seeking a new way to drive local awareness for their retail store.
  • Develop a low-cost program to work with local health and fitness influencers.
  • Obtain new staged photos of cold press juices.
  • Drive new customers and traffic to the Freshouse online store.

Action

  • Freshouse provided three different flavors of cold press juice for influencers to take home.
  • 39 different Toronto based influencers and their friends visited Freshouse over a span of 45 days.
  • Influencers were asked to capture well-lit photos and describe their favorite juice flavors in an Instagram story.
  • Over 50 different posts were shared featuring Freshouse’s cold press juices and nut milk.