Campaign Length: 2 weeks
Nadège is a pastry shop that was established in 2009 by owner and chef Nadège Nourian. Born in France, Nadège is a fourth-generation pastry chef who entered and changed up Toronto’s pastry scene.
Nadège aimed to promote their Christmas delicacies for the holiday season through the Node app. They were seeking Influencers and food bloggers to not only produce quality content on Instagram but to ultimately create a buzz around their two pastry features the Sweet Memories and Mistletoe Cake.
Using the Node App, Nadège launched a 2-week social campaign that attracted over 20 food and dessert influencers to their Toronto store locations. The content creators created high-quality images and Instagram stories which generated over 4000 interactions and 100,000+ views.