Nadège Patisserie

Impact

  • BRAND:: Nadege
  • INFLUENCER VISITS:: 22
  • PERIOD:: 14 Days
  • PHOTOS POSTED:: 63
  • TOTAL LIKES:: 3,200+
  • TOTAL COMMENTS:: 400+
  • TOTAL REACH:: 50,000+
  • TOTAL IMPRESSIONS:: 100,000+

Story

Nadège is a pastry shop that was established in 2009 by owner and chef Nadège Nourian. Born in France, Nadège is a fourth-generation pastry chef who entered and changed up Toronto’s pastry scene.

Marketing Goal

Nadège aimed to promote their Christmas delicacies for the holiday season through the Node app. They were seeking Influencers and food bloggers to not only produce quality content on Instagram, but to ultimately create a buzz around their two pastry features the Sweet Memories and Mistletoe Cake.

Action

Using the Node App, Nadège launched a 2 week social campaign which attracted over 20 influencers to their Toronto store locations. The content creators created high quality images and Instagram stories which generated over 4000 interactions and 100,000+ views.