Osmow’s

Osmow’s is a chain of Mediterranean restaurant that was established in 2001 with over 50 locations across Ontario. 

Marketing Goal

Osmow’s recently launched an exciting limited-time menu item, the Shawarma Poutine. Given that Osmow’s operates over 50 restaurants, they required a fast and economic method to spread the word and advertise new menu item for all of their locations.

Action

Osmow’s created a 3 week Node campaign that invited influencers for a complimentary meal at their Yonge and Eglinton location in Downtown Toronto. Over 20 Node influencers and their friends visited Osmow’s during the three week period to try the Shawarma Poutine. The campaign resulted in over 25 Instagram posts (not including stories) that created continuous exposure for the entire Osmow’s franchise.

  • BRAND:Osmow's
  • INFLUENCER VISITS:21
  • PERIOD:3 Weeks
  • CONTENT POSTED:30+
  • TOTAL LIKES:6750+
  • TOTAL COMMENTS:550+
  • TOTAL REACH:58,000+
  • TOTAL IMPRESSIONS:67,000+
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