“Osmow’s is a chain of Mediterranean restaurants in Toronto that was established in 2001 with over 50 locations across Ontario.”
Duration: 3 Weeks
Plan: Growth Plan
Impact of the Campaign
- 7.3K+LIKES + COMMENTS
Osmow’s launched a limited-time menu item, the Halal Shawarma Poutine. Given that Osmow’s operates over 50 restaurants, they required a fast and economical method to generate exciting photos of the Shawarma Poutine at their restaurant locations.
Osmow’s launched a 3-week Node campaign and invited 20 content creators to their Yonge and Eglinton location in downtown Toronto. The creators captured images of the Shawarma Poutine, which they shared on their social platforms over 60 times. This generated over 58k views and 7.3k Likes/Comments. Additionally, Osmow’s was able to use the content as marketing material to promote their new menu item.