Osmow’s

Impact

  • INFLUENCERS: 21
  • POSTS: 25
  • STORIES: 35
  • VIEWS: 58K+
  • LIKES + COMMENTS: 7.3K+

Story

Campaign Length: 3 weeks

Osmow’s is a chain of Mediterranean restaurants in Toronto that was established in 2001 with over 50 locations across Ontario. 

Marketing Goal

Osmow’s recently launched an exciting limited-time menu item, the halal Shawarma Poutine. Given that Osmow’s operates over 50 restaurants, they required a fast and economical method to generate exciting photos of the Shawarma Poutine at their restaurant locations.

Action

Osmow’s created a 3-week Node campaign that invited influencers for a complimentary halal meal at their Yonge and Eglinton location in downtown Toronto.

Furthermore, over 20 Node influencers and their friends visited Osmow’s during the three week period to try the Shawarma Poutine. The campaign resulted in over 25 Instagram posts (not including stories) of their Middle Eastern cuisine shared over 6 weeks.