Pablo Cheese Tart

Pablo Cheese Tart is famously known for its cheese tarts that originate from Japan. Pablo’s releases exciting limited-time creations at their Canadian bakeries every season.

Marketing Goal

During the fall, Pablo launched their new Okinawan Bei lineup. These unique pastries feature a special sweet potato that’s indigenous to Japan. Furthermore, the company’s goal was to create a buzz on their latest menu item, while spreading awareness about their opening at Fairview Mall in North York.

Action

In October Pablo’s used the Node App to host 37 different influencers and blogger for tastings. Content creators and bloggers were invited to try the sweet potato desserts at their Downtown Toronto location. 

In exchange, the influencers produced high quality Instagram posts that mentioned the upcoming Pablo’s opening. Through their one-month Node campaign, Pablo’s received over 60 different influencer posts, resulting in over 200,000 impressions through Instagram posts and stories alone.

  • BRAND:Pablo Cheese Tart
  • INFLUENCER VISITS:37
  • PERIOD:30 Days
  • PHOTOS POSTED:63
  • TOTAL LIKES:9,500+
  • TOTAL COMMENTS:900+
  • TOTAL REACH:150,000+
  • TOTAL IMPRESSIONS:200,000+
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