Patisserie Fleur

Impact

  • Influencer Visits: 30
  • Period: 30 Days
  • Total Comments: 1080+
  • Total Likes: 12,500+
  • Total Reach: 170,000+
  • Total Impressions: 250,000+
  • Photos Posted: 36

Story

Patisserie Fleur is a newly opened French bakery located in downtown Markham. They offer a variety of highly instagramable desserts that are dazzled with a unique Asian twist. In addition to their glamorous dessert creations, the venue is chic and minimal, yet cozy for meetups— perfect for an influencer event or meetup.

Marketing Goal

  • Generate high-quality photos of their dessert menu for Instagram.
  • Promote their new grand-opening with bloggers and influencers in Markham.
  • Contribute to generating new Google and Yelp reviews from local influencers and Yelp Elite members.

Action

  • As part of their soft-opening Patisserie Fleur invited influencers for a tasting that provided a dessert item and drink for each guest.
  • Within one week the cafe received over 35 DSL-Quality photos that were shared by influencers.
  • The posts generated over 150,000 local impressions.
  • The cafe’s Rose Lychee and Dirty Coffee were particularly popular items that became an instant hit after being shared by over 20 different local food bloggers.