Patisserie Fleur

Impact

  • INFLUENCERS: 30
  • POSTS: 36
  • STORIES: 44
  • Total Reach: 170K+
  • COMMENTS + LIKES: 12.5K+

Story

Campaign Length: 2 weeks

Patisserie Fleur is a newly opened French bakery located in downtown Markham. They offer a variety of highly instagramable desserts with a unique Asian twist. In addition to their glamorous dessert creations, the venue is chic, minimal and cozy— perfect for an influencer event or meet-up! 

Marketing Goal

  • Generate high-quality photos of their dessert menu for Instagram
  • Promote their new grand-opening through bloggers and influencers in Markham
  • Generate new Google and Yelp reviews from local influencers and Yelp Elite members

Action

  • As part of their soft-opening, Patisserie Fleur invited influencers for a tasting that provided a dessert item & drink for each guest
  • Within one week, the cafe received over 35 DSL-quality photos that were shared by influencers
  • The posts generated over 150,000 local impressions
  • The cafe’s Rose Lychee and Dirty Coffee were particularly popular items that became an instant hit after being shared by over 20 different local food bloggers