Ten Ren’s Tea
“With 2000 locations worldwide, Ten Ren's Tea is a manufacturer, retailer and cafe operator with an extensive line of Taiwanese tea products.”
Duration: 7 weeks
Plan: Growth Plan
Impact of the Campaign
- 15K+COMMENTS + LIKES
Ten Ren produces a wide variety of tea products which they sell in North America and Asia. Each month they release a new limited-time bubble tea item that is primarily promoted through social media and local creators in the Asian community.
Ten Ren has run several campaigns through Node and each one involves 10-30 content creators. The creators visit various locations across Toronto, and capture images of various menu items. The images captured by Node’s creators have been used as signage in Ten Ren’s stores, as well as marketing collateral and social media content. The campaigns have also used targeted hashtags and geo-tags, which drives exposure to specific locations and new store openings. Throughout Ten Ren’s campaigns, Node’s creators have generated over 100 images with more than 130k views and 15k Likes/Comments.