Ten Ren’s Tea

Impact

  • BRAND: Ten Ren's Tea
  • INFLUENCER VISITS: 40+
  • PERIOD: Monthly
  • # OF POSTS: 40+
  • TOTAL ENGAGEMENT: 35,000+
  • TOTAL REACH: 200,000+

Story

Ten Ren’s is a Taiwanese tea and ginseng brand with over 2000 locations worldwide. They produce a wide variety of tea products while also operating retail stores, cafes and restaurants across North America and Asia. 

Their North American team regularly uses Node App to drive engagement and exposure for their new products and store openings. Each month they offer a unique drink or food item that’s redeemable for Node influencers.

Action

Each month, Ten Ren’s hosts 10-20 influencers to enjoy a drink and food item at various locations. The influencer posts and stories are regularly shared through their company Instagram page and some of the photos are even used for signage at stores. Each campaign uses targeted hashtags and geo-tags which allows the Ten Ren’s marketing team to drive exposure to specific locations and new-openings.