Toronto Marriott Markham

“Great experience with the app. When we get new menu items or cocktails or specials we put it out on the Node App and the influencers have helped us market these items very quickly.”

- Kristy F. Senior Operations Manager at The Mariott Hotel

Sector: Restaurant

Duration: 8 Weeks

Plan: Growth Plan

Impact of the Campaign

  • 40INFLUENCERS
  • 42POSTS
  • 55STORIES
  • 90K+VIEWS
  • 50K+COMMENTS + LIKES

Campaign Story

As one of the largest hotel chains in the world, Marriott has over 6,500 properties in 127 countries and territories. One of Marriott’s newest hotel developments is the Toronto Marriott Markham. This Marriott hotel features state-of-the-art amenities and a new fusion-inspired restaurant called ‘Draco”. Their goal was to gain more attraction to their restaurant while spotlighting new promotions such as their weekend brunch buffet.

Action

The Marriott’s marketing team utilized Node App to promote Draco’s recent opening in August, as well as seasonal menu offerings throughout the fall and winter season. They designed their Node campaign to spread awareness through influencers in the Markham area. The Node campaigns produced over 80 social posts and over 266k impressions, 50k Likes/Comments and more than 25 new customer reviews on Google and Yelp.

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