Campaign Length: 8 weeks
Marriott International was established in 1993 and is one of the largest hotel chains in the world. With over 6,500 properties in 127 countries and territories around the world, one of Marriott’s newest hotel developments is the Toronto Marriott Markham.
The Marriott hotel features state-of-the-art amenities and a new fusion-inspired restaurant called ‘Draco”. Their goal was to gain more attraction to their restaurant while spotlighting new promotions such as their weekend brunch buffet.
The Marriott’s marketing team has utilized Node App to promote Draco’s recent opening in August, as well as seasonal menu offerings throughout the fall and winter season. They designed their Node campaign to spread awareness through influencers in the Markham area. The Node campaigns produced over 80+ social posts and over 266,000+ impressions, as well as over 25 new customer reviews on Google and Yelp.