Toronto Marriott Markham

Impact

  • BRAND: Draco at The Toronto Marriott Markham
  • INFLUENCER VISITS: 40
  • PERIOD: 2 Months
  • PHOTOS POSTED: 63
  • TOTAL ENGAGEMENT: 100,000+
  • TOTAL REACH: 90,000+

Story

Marriott International was established in 1993, and is one of the largest hotel chain in the world. With over 6,500 properties in 127 countries and territories around the world, Marriott’s newest hotel development is the Toronto Marriott Markham.

Marketing Goal

The Marriott hotel features state-of-the-art amenities and a new fusion-inspired restaurant called ‘Draco”. Their goal was to gain more attraction to their restaurant, while spotlighting new promotions such as their weekend brunch buffet.

Action

The Marriott marketing team has utilized Node to promote Draco’s recent opening in August, as well as seasonal menu offerings throughout the fall and winter season. They designed heir Node campaign to spread awareness with influencers in the Markham area. The Node campaigns produced over 80+ social posts and over 266,000+ impressions, as well as over 25 new customer reviews on Google and Yelp.