Hungerhub is a technology startup that provides offices and their employees with personalized catering from local restaurants. For their Node campaign, they were seeking high-quality lifestyle and testimonial content from influencers to leverage for paid social ads.

Action

Each month Hungerhub activated 4-6 different food and beverage influencers that created videos and posts featuring the Hungerhub app. The influencer content reached over 100,000 eyeballs organically and generated 5-10 new videos each month.

The Hungerhub team also used the content as an advertising asset, and a/b tested the influencer content across Instagram and Facebook ads.