Nadège Patisserie

Nadège is a pastry shop that was established in 2009 by Nadège Nourian. Born in France, Nadège is a fourth-generation pastry chef who helped introduce Toronto’s pastry scene to French culture. For the holiday season, Nadège wanted to promote their Christmas delicacies. They wanted quality content for Instagram, and to generate buzz around their two pastry features – the Sweet Memories and Mistletoe Cake.

Action

Node App facilitated a 2-week campaign where over 20 content creators and food bloggers visited Nadège’s Toronto locations. The content creators created high-quality images for Nadège to use as social media content and marketing material. Node’s creators published over 75 posts and stories, generating over 50K views and 4k Likes/Comments.

Learn more about the importance of using the holidays to your advantage in your marketing here.