Influencers create amazing content. Their deliberately candid photos, taken in places previously exclusive to the Conde Naste crowd entice us to pause whatever we’re doing — usually something non-exotic, not on a beach — and dream.   This ultra-compelling content has become a new standard for advertising on social networks, and this trend isn’t going anywhere. 

Clubhouse is a new invite-only social media platform that has been growing rapidly since it launched in early 2020 and garnered over 10 million users and a valuation of over 1 billion in less than a year. The earliest users of Clubhouse were Silicon Valley venture capitalists, startup moguls, and celebrities. The platform has been