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Product Photography: Agency, Freelancer or DIY?

Monday, 01 March 2021 by Claire Gervin
Whether it’s setting up your online store, selling your products through Amazon or curating content for your social platforms, there is one common denominator that every business owner will encounter – the need for product photography. When it comes time to launch new products, the process repeats itself. Generating photos and videos of your products
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How To Get Brand Deals as an Influencer

Wednesday, 03 February 2021 by Claire Gervin
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How do influencers get deals with brands? If you’re a micro-influencer or content creator who is looking to get more collaborations with brands, this is probably something you ask yourself regularly. Convincing a brand that you are going to be the ideal influencer for their campaign is not an easy task. You have to demonstrate
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Wondering how we verify creators at Node? Read this

Tuesday, 01 December 2020 by Armin Faraji
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Did you know that over 85% of creators that sign up for Node aren’t accepted onto the app? As a growing marketing platform in an already competitive space, we are often faced with the challenge of inspiring creators to produce authentic content to reflect the value that they can all provide for our partnered brands.
analyticse-commerceinfluencer marketingmarketing strategy
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How to Calculate Influencer Marketing ROI

Tuesday, 09 June 2020 by Courtney Muro
How to Calculate Influencer Marketing ROI
Influencers create amazing content. Their deliberately candid photos, taken in places previously exclusive to the Conde Naste crowd entice us to pause whatever we’re doing — usually something non-exotic, not on a beach — and dream.   This ultra-compelling content has become a new standard for advertising on social networks, and this trend isn’t going anywhere. 
analyticse-commerceinfluencer marketingmarketing strategy
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Free Influencer Marketing Tools for Businesses in 2020

Thursday, 28 May 2020 by Armin Faraji
List of Free Influencer Marketing Tools
Are you looking for free tools that will help you with your influencer marketing campaigns? We all know there is an endless amount of premium SaaS tools that you can use for social media and influencer marketing. But when you’re just getting started with a new marketing initiative, the last thing you want is some
e-commerceinfluencer marketingmarketing strategymicro-influencersproduct seeding
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3 DTC Brands That Are Killing It With Micro-Influencers

Tuesday, 19 May 2020 by Courtney Muro
3 DTC Brands working with Micro-influencers
Influencer marketing has become one of the fastest-growing marketing mediums, and today roughly 95% of B2C marketers have reported working with influencers in some capacity. Furthermore, roughly one-third of marketers prefer working with micro-influencer as authenticity and higher engagement rates have become the priority. Let’s also consider that social distancing is creating a massive shift
brandscase studiescustomer engagementDTCmarketing strategymicro bloggingmicro-influencers
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Influencer Marketing & Product Seeding: How It Works

Sunday, 17 May 2020 by Armin Faraji
Product Seeding and Micro Influencer Marketing
Micro-Influencer Marketing There’s no shortage of businesses that have built their brands through social media and the virality of micro-influencer marketing. Micro-influencers on Instagram and TikTok have proven to be extremely effective in building trust and awareness within niche communities. Influencer marketing campaigns have typically been built around brands paying creators to post content, appear
e-commerceinfluencer marketingmarketing strategymicro-influencersproduct seeding
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Restaurant Recovery: Leveraging Influencer Marketing During a Downturn

Wednesday, 29 April 2020 by Courtney Muro
Restaurant Recovery: Leveraging Your Local Micro-Influencers During a Downturn
It’s day 30 of the California quarantine and still none of us are used to the desolate scenes that were our lively downtowns just one month ago. Everyone is suffering in some way or another, but America’s fastest-growing sector— our service industry — was hit first, foremost, and hardest. Restaurants around the world have either
COVID19foodiesinfluencer marketingmicro-influencersrestaurant marketing
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Ten Marketing Experts Reveal How They Partner With Influencers to Stand Out Online

Thursday, 28 November 2019 by Sammy Alderson
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The days of influencer marketing being a niche part of a brand’s budget are quickly moving behind us. In industries like fitness, apparel, and cosmetics social media isn’t just a part of the marketing strategy; it is the strategy. Today, finding influencers to collaborate with has become more accessible and scalable than ever using a
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Does Influencer Marketing Work? Here Are The Stats:

Wednesday, 16 October 2019 by Alexa
Do influencers work?
As a business, you might be re-vamping your marketing strategies and be stuck asking yourself; does influencer marketing work? As social media has become one of the necessities of marketing today, influencer marketing has grown exponentially over the past decade and has become one of the fastest-growing channels. We turn to influencers for recommendations on
influencer marketingmarketing strategymicro-influencers
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