How to Grow a Small Business on TikTok

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You’ve finally done it: you’ve created a TikTok account — congratulations! Now before we get into the tactics you can use to grow your small business’s TikTok, let’s talk a little about how the platform works. With over 800 million active users globally, TikTok is the world’s fastest-growing social media networking and entertainment site. There
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4 Ways to Find the Best Instagram Influencers for Your Small Business

4 ways to find influencers for your small business
Influencer marketing sounds great in theory: get a bunch of really popular people to talk about your brand and boom, you’ll make sales. But what if you’re a small business that doesn’t have the resources to hire an agency or the experience to navigate influencer marketing and the various social platforms that exist today? Well
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How to Supercharge Your Instagram Giveaway with Influencers

How to organize a social media giveaway with influencers
You have a product that your customers are excited about and you want to drive word of mouth. So why not start an Instagram giveaway or contest? Social media giveaways are when an influencer or brand gives their followers something for free in the hopes that these people will drive some action such as; following
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Top 5 Social Media Video Tips for Marketers in 2021

Video Creation Tips for Marketers
When it comes to leveraging social media for marketing campaigns, video content plays an essential role in capturing an audience for the first time. Video has become a winning asset for marketers to boost their campaigns as it’s the most engaging form of media for audiences. To put it into perspective, there are over 1
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How to Calculate Influencer Marketing ROI

How to Calculate Influencer Marketing ROI
Influencers create amazing content. Their deliberately candid photos, taken in places previously exclusive to the Conde Naste crowd entice us to pause whatever we’re doing — usually something non-exotic, not on a beach — and dream.   This ultra-compelling content has become a new standard for advertising on social networks, and this trend isn’t going anywhere. 
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3 DTC Brands That Are Killing It With Micro-Influencers

3 DTC Brands working with Micro-influencers
Influencer marketing has become one of the fastest-growing marketing mediums, and today roughly 95% of B2C marketers have reported working with influencers in some capacity. Furthermore, roughly one-third of marketers prefer working with micro-influencer as authenticity and higher engagement rates have become the priority. Let’s also consider that social distancing is creating a massive shift
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Influencer Marketing & Product Seeding: How It Works

Product Seeding and Micro Influencer Marketing
Micro-Influencer Marketing There’s no shortage of businesses that have built their brands through social media and the virality of micro-influencer marketing. Micro-influencers on Instagram and TikTok have proven to be extremely effective in building trust and awareness within niche communities. Influencer marketing campaigns have typically been built around brands paying creators to post content, appear
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Dealing With Negativity and Rude Comments on Social Media

Dealing With Negativity and Rude Comments on Social Media
Whether you’re online as an individual or as a business, I’m sure you’ve heard of the dreaded internet troll. Internet trolls are generally defined as people who deliberately provoke other internet users by leaving rude, inflammatory or negative comments on social media. These people live to upset others online and make people angry, which means
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6 Awesome Free Tools to Start Your eCommerce Business Today

6 Awesome Free Tools to Start Your eCommerce Business
When starting a new business venture, you need a set of reliable and robust tools to aid the process. If you do not have a huge array of startup funds, this can be tricky. There are other options, however. If you know where to look, you can find an array of free tools and resources
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3 Reasons Why Your Brand Needs to be on Clubhouse Right Now

Clubhouse is a new invite-only social media platform that has been growing rapidly since it launched in early 2020 and garnered over 10 million users and a valuation of over 1 billion in less than a year. The earliest users of Clubhouse were Silicon Valley venture capitalists, startup moguls, and celebrities. The platform has been
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How Small Businesses are Growing with This 1 Influencer Strategy

Influencer marketing is a 21st-century approach to “celebrity endorsements” that involve product posts from prominent social media figures. Brands collaborate with influencers to increase brand awareness, grow their own social media platforms, and focus their marketing to a niche audience by collaborating with influencers in a specific field. One reason influencer marketing is so effective
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Product Photography: Agency, Freelancer or DIY?

Whether it’s setting up your online store, selling your products through Amazon or curating content for your social platforms, there is one common denominator that every business owner will encounter – the need for product photography. When it comes time to launch new products, the process repeats itself. Generating photos and videos of your products
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How To Get Brand Deals as an Influencer

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How do influencers get deals with brands? If you’re a micro-influencer or content creator who is looking to get more collaborations with brands, this is probably something you ask yourself regularly. Convincing a brand that you are going to be the ideal influencer for their campaign is not an easy task. You have to demonstrate
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Wondering how we verify creators at Node? Read this

Did you know that over 85% of creators that sign up for Node aren’t accepted onto the app? As a growing marketing platform in an already competitive space, we are often faced with the challenge of inspiring creators to produce authentic content to reflect the value that they can all provide for our partnered brands.
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Free Influencer Marketing Tools for Businesses in 2020

List of Free Influencer Marketing Tools
Are you looking for free tools that will help you with your influencer marketing campaigns? We all know there is an endless amount of premium SaaS tools that you can use for social media and influencer marketing. But when you’re just getting started with a new marketing initiative, the last thing you want is some
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Restaurant Recovery: Leveraging Influencer Marketing During a Downturn

Restaurant Recovery: Leveraging Your Local Micro-Influencers During a Downturn
It’s day 30 of the California quarantine and still none of us are used to the desolate scenes that were our lively downtowns just one month ago. Everyone is suffering in some way or another, but America’s fastest-growing sector— our service industry — was hit first, foremost, and hardest. Restaurants around the world have either
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Ten Marketing Experts Reveal How They Partner With Influencers to Stand Out Online

The days of influencer marketing being a niche part of a brand’s budget are quickly moving behind us. In industries like fitness, apparel, and cosmetics social media isn’t just a part of the marketing strategy; it is the strategy. Today, finding influencers to collaborate with has become more accessible and scalable than ever using a
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Does Influencer Marketing Work? Here Are The Stats:

Do influencers work?
As a business, you might be re-vamping your marketing strategies and be stuck asking yourself; does influencer marketing work? As social media has become one of the necessities of marketing today, influencer marketing has grown exponentially over the past decade and has become one of the fastest-growing channels. We turn to influencers for recommendations on
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5 Influencer Marketing Ideas for Restaurants

5 Influencer Marketing Ideas for Restaurants
Brainstorming new ways to leverage influencers for your brand or venue? Since releasing the Node beta, over 200 influencer campaigns have been created by our restaurant partners in Toronto, resulting in over 4000 unique Instagram posts from influencers. Based on what we’ve observed, we’ve rounded up effective campaign strategies that you can execute with the
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New Kids on The Menu: Here’s why successful restaurants work with influencers

A dimly lit restaurant that has tables set in the cool and warm light.
Savory close-ups shots, witty food puns and eclectic reviews have become the secret to a creating a buzz-worthy restaurant. But how exactly has the trend of Instagrammers turned food reviewers, revolutionized the food and beverage scene?   5 KEY Stats on How Influencers Are Affecting Our Dining Decisions 71% of consumers are more likely to
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How To Create An Engaging Instagram Feed

An Influencer taking a picture of desserts.
Having trouble curating and producing photos that are ‘Instagrammable’? Keeping up with the current trends in social media can be difficult. Especially when you’re trying to model generate engagement similar to the likes of an inlfuencer. Here are some tricks of the trade, that Node has found to be the most successful in producing quality
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Tips to Grow Your Instagram Engagement from an Influencer

Advice from an Instagram Influencer
Instagram has changed vastly over the past years, and it’s become the fastest growing social platform in the world. With Instagram evolving so quickly, I thought I would share a few growth-hacks I’ve learnt through A/B testing and managing my own influencer account @allyshayung. Some of these tactics have aided me, as well as other
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