“Nature's Mix is a growing CPG brand across Canada with products in major retailers including Sobeys, Metro, and Foodland. ”
Duration: 2 Weeks
Plan: Growth Plan
Impact of the Campaign
- 29KCOMMENTS & LIKES
- 54POSTS SHARED
Nature’s Mix originated from the biggest Canadian Farmers Market in the town of St. Jacob’s. The company prides itself on purchasing locally grown NON-GMO ingredients from the Waterloo Region in Ontario. The Nature’s Mix team was seeking more lifestyle content from home-cooks and mom content creators that are using their products.
The collaboration involved 16 creators creators who were sent various flavours of Nature’s Mix Granola. The creators shared Instagram posts and stories that featured their favourite granola recipe using the products, generating 130k views and 29k Likes/Comments.