Nature’s Mix originated from the biggest Canadian Farmers Market in the town of St. Jacob’s. The company prides itself on purchasing locally grown ingredients from the Waterloo Region of Ontario that are Non-GMO. In addition, they run a growing CPG business across Canada with products in major retailers including Sobeys, Metro, and Foodland.
The Nature’s Mix team was seeking more lifestyle content from home-cooks and mom influencers that are using their products. Over 25 influencers claimed their node, which included various flavors of Nature’s Mix Granola. Furthermore, influencers were requested to share Instagram posts and stories that featured their favorite granola recipe.