How to Supercharge Your Instagram Giveaway with Influencers

You have a product that your customers are excited about and you want to drive word of mouth. So why not start an Instagram giveaway or contest? Social media giveaways are when an influencer or brand gives their followers something for free in the hopes that these people will drive some action such as; following
Read more
No Comments

How to Calculate Influencer Marketing ROI

How to Calculate Influencer Marketing ROI
Influencers create amazing content. Their deliberately candid photos, taken in places previously exclusive to the Conde Naste crowd entice us to pause whatever we’re doing — usually something non-exotic, not on a beach — and dream.   This ultra-compelling content has become a new standard for advertising on social networks, and this trend isn’t going anywhere. 
Read more
No Comments

3 DTC Brands That Are Killing It With Micro-Influencers

3 DTC Brands working with Micro-influencers
Influencer marketing has become one of the fastest-growing marketing mediums, and today roughly 95% of B2C marketers have reported working with influencers in some capacity. Furthermore, roughly one-third of marketers prefer working with micro-influencer as authenticity and higher engagement rates have become the priority. Let’s also consider that social distancing is creating a massive shift
Read more
No Comments

Influencer Marketing & Product Seeding: How It Works

Product Seeding and Micro Influencer Marketing
Micro-Influencer Marketing There’s no shortage of businesses that have built their brands through social media and the virality of micro-influencer marketing. Micro-influencers on Instagram and TikTok have proven to be extremely effective in building trust and awareness within niche communities. Influencer marketing campaigns have typically been built around brands paying creators to post content, appear
Read more
No Comments

3 Reasons Why Your Brand Needs to be on Clubhouse Right Now

Clubhouse is a new invite-only social media platform that has been growing rapidly since it launched in early 2020 and garnered over 10 million users and a valuation of over 1 billion in less than a year. The earliest users of Clubhouse were Silicon Valley venture capitalists, startup moguls, and celebrities. The platform has been
Read more
No Comments

Wondering how we verify creators at Node? Read this

Did you know that over 85% of creators that sign up for Node aren’t accepted onto the app? As a growing marketing platform in an already competitive space, we are often faced with the challenge of inspiring creators to produce authentic content to reflect the value that they can all provide for our partnered brands.
Read more
No Comments

Free Influencer Marketing Tools for Businesses in 2020

List of Free Influencer Marketing Tools
Are you looking for free tools that will help you with your influencer marketing campaigns? We all know there is an endless amount of premium SaaS tools that you can use for social media and influencer marketing. But when you’re just getting started with a new marketing initiative, the last thing you want is some
Read more
No Comments

Does Influencer Marketing Work? Here Are The Stats:

Do influencers work?
As a business, you might be re-vamping your marketing strategies and be stuck asking yourself; does influencer marketing work? As social media has become one of the necessities of marketing today, influencer marketing has grown exponentially over the past decade and has become one of the fastest-growing channels. We turn to influencers for recommendations on
Read more
No Comments

5 Influencer Marketing Ideas for Restaurants

5 Influencer Marketing Ideas for Restaurants
Brainstorming new ways to leverage influencers for your brand or venue? Since releasing the Node beta, over 200 influencer campaigns have been created by our restaurant partners in Toronto, resulting in over 4000 unique Instagram posts from influencers. Based on what we’ve observed, we’ve rounded up effective campaign strategies that you can execute with the
Read more
No Comments