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How to Calculate Influencer Marketing ROI
Influencers create amazing content. Their deliberately candid photos, taken in places previously exclusive to the Conde Naste crowd entice us to pause whatever we’re doing — usually something non-exotic, not on a beach — and dream.   This ultra-compelling content has become a new standard for advertising on social networks, and this trend isn’t going anywhere. 
List of Free Influencer Marketing Tools
Are you looking for free tools that will help you with your influencer marketing campaigns? We all know there is an endless amount of premium SaaS tools that you can use for social media and influencer marketing. But when you’re just getting started with a new marketing initiative, the last thing you want is some
3 DTC Brands working with Micro-influencers
Influencer marketing has become one of the fastest-growing marketing mediums, and today roughly 95% of B2C marketers have reported working with influencers in some capacity. Furthermore, roughly one-third of marketers prefer working with micro-influencer as authenticity and higher engagement rates have become the priority. Let’s also consider that social distancing is creating a massive shift
Product Seeding and Micro Influencer Marketing
Micro-Influencer Marketing There’s no shortage of businesses that have built their brands through social media and the virality of micro-influencer marketing. Micro-influencers on Instagram and TikTok have proven to be extremely effective in building trust and awareness within niche communities. Influencer marketing campaigns have typically been built around brands paying creators to post content, appear
Restaurant Recovery: Leveraging Your Local Micro-Influencers During a Downturn
It’s day 30 of the California quarantine and still none of us are used to the desolate scenes that were our lively downtowns just one month ago. Everyone is suffering in some way or another, but America’s fastest-growing sector— our service industry — was hit first, foremost, and hardest. Restaurants around the world have either
The days of influencer marketing being a niche part of a brand’s budget are quickly moving behind us. In industries like fitness, apparel, and cosmetics social media isn’t just a part of the marketing strategy; it is the strategy. Today, finding influencers to collaborate with has become more accessible and scalable than ever using a
Do influencers work?
As a business, you might be re-vamping your marketing strategies and be stuck asking yourself; does influencer marketing work? As social media has become one of the necessities of marketing today, influencer marketing has grown exponentially over the past decade and has become one of the fastest-growing channels. We turn to influencers for recommendations on
The vegetarian/vegan revolution has been in the works for a long time coming, and now is the time to jump onto the diet! There are endless reasons to hop onto the lifestyle such as for ethical, health and environmental reasons, but if those aren’t enough to step away from meat staples, be sure to check
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5 Influencer Marketing Ideas for Restaurants
Brainstorming new ways to leverage influencers for your brand or venue?   Since releasing the Node beta, over 200 influencer campaigns have been created by our restaurant partners in Toronto, resulting in over 4000 unique Instagram posts from influencers. Based on what we’ve observed, we’ve rounded up effective campaign strategies that you can execute with
Toronto has become immersed with food bloggers and influencers, and we aren’t mad about it! We’ve rounded up a list of the top 20 of our favs and up and coming Toronto foodies that you should definitely check out. Please note that this not a ranking, and this list was not created in any particular
A dimly lit restaurant that has tables set in the cool and warm light.
Savory close-ups shots, witty food puns and eclectic reviews have become the secret to a creating a buzz-worthy restaurant. But how exactly has the trend of Instagrammers turned food reviewers, revolutionized the food and beverage scene?   5 KEY Stats on How Influencers Are Affecting Our Dining Decisions 71% of consumers are more likely to
An Influencer taking a picture of desserts.
Having trouble curating and producing photos that are ‘Instagrammable’? Keeping up with the current trends in social media can be difficult. Especially when you’re trying to model generate engagement similar to the likes of an inlfuencer. Here are some tricks of the trade, that Node has found to be the most successful in producing quality
Advice from an Instagram Influencer
Instagram has changed vastly over the past years, and it’s become the fastest growing social platform in the world. With Instagram evolving so quickly, I thought I would share a few growth-hacks I’ve learnt through A/B testing and managing my own influencer account @allyshayung. Some of these tactics have aided me, as well as other
Since launching our beta several weeks ago, we’ve been receiving an overwhelming amount of demo requests from businesses. Thus we’ve decided to create a short explainer video that shows how restaurants, bars and cafes are able to create offers and attract influencers through the Node mobile app. Hopefully this video gives you a general idea
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